Privacy Policy
1. Who We Are
Digital Dogz Ltd ("Digital Dogz", "we", "us", "our") is a web design and development agency based in the United Kingdom. We are the data controller for personal data collected through our website, ddogz.com, and in the course of providing our services.
This policy explains what personal data we collect, why we collect it, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Data We Collect
2.1. Data you give us
- Contact form submissions — name, email address, and any information you include in your message.
- Client and project data — contact details, business information, billing details, and project materials provided in the course of working with us.
- Marketing preferences — your email address, if you opt in to receive marketing emails from us.
2.2. Data collected automatically
- Analytics data — we use Google Analytics to understand how visitors use our website. This collects information such as pages visited, time on site, approximate location (city level), device and browser type, and how you arrived at our site. This data is aggregated and does not directly identify you. See our Cookies Policy for details.
We do not knowingly collect data from children, and our services are directed at businesses.
3. Why We Use Your Data
| Purpose | Data used | Lawful basis |
|---|---|---|
| Responding to enquiries | Contact form data | Legitimate interests |
| Delivering our services and managing projects | Client and project data | Performance of a contract |
| Invoicing and accounting | Billing details | Legal obligation |
| Marketing emails | Email address | Consent (opt-in only) |
| Improving our website | Analytics data | Consent (via cookie banner) |
We only send marketing emails to people who have opted in, and every marketing email includes an unsubscribe link. We never sell your personal data.
4. Who We Share Data With
We do not sell or rent personal data. We may share data with:
- Service providers — such as Google (analytics), our email provider, and our accounting software, each acting under contract and only as necessary to provide their service.
- Professional advisers — accountants, insurers, or legal advisers where necessary.
- Authorities — where required by law.
Where data is transferred outside the UK (for example, by Google Analytics), transfers are protected by appropriate safeguards such as the UK International Data Transfer Agreement or adequacy regulations.
5. How Long We Keep Data
- Enquiries — up to 12 months after our last contact, unless the enquiry becomes a project.
- Client and project records — for the duration of the project and up to 6 years afterwards, in line with legal and accounting obligations.
- Marketing data — until you unsubscribe or withdraw consent.
- Analytics data — retained according to Google Analytics' retention settings (currently up to 14 months).
6. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you;
- Rectify inaccurate or incomplete data;
- Erase your data ("right to be forgotten") in certain circumstances;
- Restrict or object to processing;
- Data portability — receive your data in a structured, machine-readable format;
- Withdraw consent at any time, where processing is based on consent (e.g. marketing emails).
To exercise any of these rights, email us at owain@ddogz.com. We will respond within one month.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk.
7. Security
We take reasonable technical and organisational measures to protect personal data, including secure hosting, access controls, and encrypted connections (HTTPS). However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.
9. Changes to This Policy
We may update this policy from time to time. The latest version will always be available at ddogz.com, with the "last updated" date shown at the top.
Questions? Contact us at owain@ddogz.com.